Performance Marketing Executive

Mumbai, India | Posted on 05/06/2024

Job Description

Vigor LaunchPad is an exponential marketing and advertising firm dedicated to personifying your vision with our innovative campaigns. We craft strategies that resonate deeply with target audiences through our comprehensive online and offline marketing and advertising blueprints. We are seeking a talented Performance Marketing Executive to join our team and drive our digital marketing efforts.

Responsibilities

Develop and implement performance marketing strategies to drive customer acquisition, conversion, and revenue growth.
Manage and optimise digital advertising campaigns across various platforms, including but not limited to Google Ads, Facebook Ads, and other relevant channels.
Conduct thorough keyword research and competitor analysis to identify opportunities for campaign optimization. Monitor and analyse campaign performance metrics, such as click- through rates (CTRs), conversion rates, and return on ad spend (ROAS), and make data-driven recommendations for improvement.
Collaborate with the creative team to develop compelling ad copy and creative assets that drive engagement and conversions.
Stay up-to-date with industry trends and best practices in performance marketing and apply
them to our campaigns.
Conduct A/B testing and other experiments to identify the most effective marketing strategies
and tactics.
Utilise analytics tools and dashboards to generate performance reports and provide insights to
the management team.
Work closely with cross-functional teams, including product, design, and analytics, to align
marketing strategies with overall business goals.
Stay informed about the competitive landscape and market trends to identify new growth
opportunities.

Requirement

Bachelor's degree in marketing, business, or a related field. 1-3 years of experience in performance marketing, preferably in a fast-paced digital marketing environment.
Strong knowledge of digital advertising platforms, such as Google Ads, Facebook Ads, and other programmatic advertising platforms.
Proficiency in using analytics tools, such as Google Analytics or similar platforms, to analyse campaign performance and derive actionable insights.
Familiarity with A/B testing methodologies and experience in optimising campaigns based on
data-driven insights.
Excellent analytical skills and ability to interpret complex data sets to drive performance improvements.
Strong attention to detail and ability to multitask in a fast-paced environment.
Excellent written and verbal communication skills.
Self-motivated with a strong sense of ownership and ability to work independently as well as in a team.

Ready to join our team? Apply now through the form below or email your resume to komal@vigorlaunchpad.com.