Performance Marketing Manager

Job Description

Vigor LaunchPad is an exponential marketing and advertising firm dedicated to personifying your vision with our innovative campaigns. We craft strategies that resonate deeply with target audiences through our comprehensive online and offline marketing and advertising blueprints. We are seeking a skilled Performance Marketing Manager to lead our digital marketing efforts and drive exceptional results.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, retention, and revenue growth.

• Plan and manage digital advertising campaigns across various channels, including paid search, display advertising, social media advertising, and affiliate marketing.

• Conduct thorough market research and analysis to identify target audiences, competitive landscape, and emerging trends to optimise campaign targeting and messaging.

• Monitor and analyse key performance indicators (KPIs) to assess campaign effectiveness and identify areas for improvement.

• Optimise campaign performance through continuous testing and experimentation, including A/B testing, landing page optimization, and ad copy refinement.

• Collaborate with cross-functional teams, including creative, content, and development, to ensure seamless execution of marketing campaigns.

• Utilise web analytics tools to track, measure, and report on campaign performance, providing actionable insights and recommendations for optimization.

• Stay up-to-date with industry trends and best practices in performance marketing, digital advertising, and conversion rate optimization.

• Manage relationships with external vendors and agencies, ensuring effective collaboration and timely delivery of marketing assets and campaigns.

• Develop and manage marketing budgets, allocating resources effectively to maximise ROI and achieve marketing goals.

• Prepare regular reports and presentations for key stakeholders, summarising campaign performance, insights, and recommendations.

Requirement

• Bachelor’s degree in marketing, business, or a related field. A master's degree is a plus.

• Proven work experience as a Performance Marketing Manager or in a similar digital marketing role.

• Strong understanding of performance marketing concepts, channels, and best practices.

• Proven SEM experience managing PPC campaigns across Google, Facebook, Yahoo and Bing.

• Experience with web analytics tools, such as Google Analytics, to track and measure campaign performance.

• Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights.

• Familiarity with A/B testing methodologies and conversion rate optimization techniques.

• Strong project management skills with the ability to manage multiple campaigns and prioritise tasks effectively.

• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.

• Results-driven mind-set with a focus on achieving and exceeding marketing goals.

• Up-to-date knowledge of the latest digital marketing trends, technologies, and industry best practices.

Ready to join our team? Apply now through the form below or email your resume to komal@vigorlaunchpad.com.